On Everything #131: What Lyst's Quarterly Rankings Really Say

A weekly newsletter for Substack subscribers from Eugene Rabkin, our founder and editor.

Another quarter, another Lyst rankings release, another flurry of commentary that seems to miss the point but reflects perfectly well the disorienting, noisy state of fashion information. In the past decade Lyst, a data miner masquerading as a shopping aggregator, publishes its rankings of what’s hot or not. The self-appointed arbiter of what people wan…